Choosing the right registration software can make or break your event’s first impression. We explore how to define your objectives,…
Great storytelling isn’t about spectacle, it’s about connection. In experiential activations, a narrative must do more than entertain; it must…
Agencies that challenge briefs and engage as strategic partners, rather than just suppliers, create stronger client relationships and long-term success,…
Identity has been named among the Power 30 Most Sustainable Agencies 2024-25, a recognition by event:decision and Micebook, supported by…
The Armchair Heist transforms abstract cyber threats into unforgettable, emotional experiences, driving awareness, engagement, and lasting behavioural change. Malcolm Ché,…
As Big Ben struck midnight on New Year’s Eve, London once again claimed the global spotlight with a breathtaking celebration,…
As we approach the end of 2024, it's the perfect time to reflect on the incredible events and achievements that…
Identity Middle East's strategic expansion into Ras Al Khaimah marks a significant milestone in our journey to deliver world-class events…
What does it take to change the future…? 397 days. The innovation capital of the world. The largest gathering of…
On the 18th July 2024, the UK hosted the European Political Community Summit at one of its most quintessential historic…
On 18th July, 46 leaders from across Europe gathered at the majestic Blenheim Palace in Oxfordshire for the fourth European…
Our experience delivering the Nando’s Partners Dinner With the recent C&IT state of industry report highlighting that “the main challenges…
The recent unification of Identity and the Smyle Group of companies under The Human Network has established a rapidly growing…
OVERVIEW: Full end-to-end event management services. A mega event in terms of scale, significance, complexity, profile, and reach. Using our…
Today marks a thrilling new chapter in our journey, and we're beyond excited to share some fantastic news with all…
In the realm of environmental design, architectural philosophies serve as the foundation for creating truly immersive experiences. As Dan Colborne, our Executive Creative…
In today’s competitive market, the power of storytelling is undeniable. As Dan Colborne, our Executive Creative Director, aptly puts it,…
In today’s fast-paced environment, creativity must serve a purpose to truly stand out. As Robert Andersen, Creative Services Director, highlights,…
With the weight of the world watching, on Saturday 6th May, Identity delivered the historic Coronation of His Majesty King…
In the expansive landscape of large-scale events, sustainability has become a critical focus within the industry, and Identity leads the…
Identity has a team of professionals with stellar sustainability credentials who are capable and confident in working to define recommendations…
In this blog, Creative Services Director, Robert Andersen, explores what creative innovation for events means to Identity. The subject of…
Ever wondered what goes on behind the scenes of crafting unforgettable experiences? We’re opening our doors and minds to help…
Global event technologies aren’t just a tool; they’re a catalyst for transformation, a gateway to unparalleled human experiences that transcend…
We’ve all been to a corporate function that feels dry, repetitive and garners very little engagement from attendees. In the…
At Identity, we pride ourselves in curating unparalleled, immersive experiences. Our superstar team plays a pivotal role in redefining the…
In a world saturated with events, the key to standing out lies in pushing boundaries, creating a purposeful vision and…
Technology doesn’t always need to take centre stage at an event. Sometimes, it’s working quietly away in the background to…
We all have a responsibility to take immediate action to reduce the amount of greenhouse gas emissions produced by events.…
As we gear up for another busy year in events, we wanted to take the opportunity to look back over…
Olivier Vallee - Managing Director Identity, Europe’s fastest growing events business, has appointed Olivier Vallee as Managing Director, as the…
A year goes by very quickly. Quicker each year or so it seems. Some say it's related to how long…
Paul Fitzpatrick has been promoted to Chief Operating Officer at Identity, at a group level, with the task of continuing…
Reaching the perfect, delicate balance between technology and human interaction is integral to creating event experiences that linger. This equilibrium…
Adopting new and emerging green event technology is one way the sector can take the lead in creating a more…
In a world where sustainability and environmental responsibility are reaching top of the agenda, businesses are under growing pressure to…
Is Artificial Intelligence (AI) in events the next logical step when it comes to creating human-centric event experiences? In the…
An event that sparked a media frenzy! While excited spectators travelled from far and wide, we worked behind the scenes…
The creation of Martyn's Law can be traced back to a heartfelt campaign led by Figen Murray, the mother of…
It gives me great pleasure to announce Identity’s partnership with The Towner, Eastbourne and quite possibly, the best-known prize for…
We were honoured to design the COP28 logo to reflect the urgency of tackling climate change. Discover our creative process……
London’s New Year’s Eve celebrations were open to the public for the first time in two years, and it was…
Wow! Argentina wins the World Cup. That final - possibly the greatest showpiece of the tournament. An extravaganza of footballing…
Throughout Identity’s evolution, we have been lucky enough to support in the facilitation of events that provide platforms for vital…
The festive season is right around the corner. It is time to send out cards, stock up on your favourite…
I’m sure the same can be said for many creatives when I say ‘I hold my projects very closely to…
The word ‘innovation’ can elicit a variety of reactions in our clients. Sometimes clients are resistant to change, or they…
At Identity, we are passionate about getting the best out of our people. Our managers are leaders and inspire their…
This Halloween we don’t need to worry about witches or ghosts, but the rising costs of operations will certainly attract…
It’s big, it’s back, and it’s better than ever. That’s right, it’s Recycle Week 2022 – lasting 17-23 October. A…
Our latest blog comes from Identity’s Executive Project Director, Faye Priestley, who ensures sustainability is woven into everything we do.…
On the 7th October 2022, Identity hosted its annual staff conference, a day reserved for honouring our achievements so far…
Workshops are a powerful tool for building relationships Identity recently conducted some collaborative, productive and pivotal workshops with new and…
Identity’s winning run at the C&IT Awards continues into 2022 as we picked up both the Conference of the Year…
Identity has built its brand on working on what we would call ‘hero events’, and what we do is utilise…
’The Shared Experience agency’…. ‘We are brand experience specialists’….’We create event experiences that change the status quo’…. pretty much every…
We’ve had two years of enforced virtual living and virtual events, and as we return to live events, one of…
The rate at which climate change is accelerating puts the health of our planet in a very fragile state. As…
In our previous blog article, we touched on our approach to hybrid events, based on successes and learnings across the…
Front row (L-R): Simon Dunnell, Board Director; Michael Gietzen, CEO; Janet Dodd, Chief Strategy OfficerBack row (L-R): Paul Fitzpatrick, MD;…
The Sree Ramanavami Global Music Festival. Not the usual place to start a blog, but its recent endeavours help bring…
The haul of laptops, tablets, monitors, speakers and accessories, estimated to be worth in excess of £15,000, was distributed to…
Identity was recently awarded Sustainability Pioneer of the Year at the Conference News Agency Awards. It impressed the judges with…
Sustainability Pioneer of the Year Award and Large Agency of the Year Award Identity has further cemented its award-winning status…
Identity has been named as a finalist in two award categories at the Conference News (CN) Agency Awards. The agency’s…
I grew up as an only child and as such developed a very active imagination. To compliment this, I loved…
Supplying school and office supplies to those in need Hosting an event as large as the UN Climate Change Conference…
Industry heavy-hitter, Milo Gabric has joined the Identity team as Head of Project Management! Milo has a wealth of over…
Identity is delighted to have signed up to join The Sustainable Event Alliance. The guild for event sustainability practitioners, specialists,…
Blue Monday, identified as the third Monday in January, by definition is the most depressing day of the year due…
In early December I was l invited to attend Micebook’s Agency Leaders forum taking place in Belfast, Northern Ireland. The…
Last month Patricia Billings, Identity’s Sustainability and Social Value Manager, attended the Sustainable Events Show with other advocates of sustainability…
COP26 may be over, but for Identity, it’s not quite ‘done and dusted’ and team will be on site for…
I’m not talking about your Downward Dog or Warrior Pose – although I am a massive advocate of exercise for…
The team at Identity have embraced the return of in-person experiences with open arms. As leading industry professionals, the Identity…
Michael Gietzen pictured with Samuel White from Glentham Life Sciences Ltd (left) and Tom Parling from Ocere (centre). Following on…
https://youtu.be/R4vXADMf6gQ Whilst we embrace the welcomed return of live events, virtual events are here to stay. Virtual events present new…
Smaller challenger brands can offer a unique experience for employees: a close-knit team, an entrepreneurial spirit, and the ability to…
Less than a week to go! COP26, Glasgow, 31st October – 12th November - the final furlong is in sight.…
There’s a beefy statistic that’s been touted around the events industry for as long as I can remember, which goes…
Michael Gietzen, Identity Managing Director has been named as one of the LDC Top 50 Most Ambitious Business Leaders for…
Identity has been appointed to the Government’s list of preferred suppliers to deliver event services. The Crown Commercial Service (CCS)…
The Five Acre Wood School, one of the leading district schools for children and young people with profound, severe, and…
G7 was an event played out under a global spotlight – with key world leaders as guests, President Biden's first…
Live events are evolving, forever and for the better. We embrace physical, virtual and hybrid, never forgetting that events are…
Friday 3rd of September 2021 saw event professionals coming together to celebrate the success of virtual and hybrid events from…
On Thursday 2nd September, Identity was announced as a shortlist for the Drum Awards for Agency Business.The Drum Agency Business…
The 47th G7 Summit took place in Carbis Bay, Cornwall on the 11th -13th of June 2021. Following a competitive…
Having been postponed due to the COVID-19 pandemic, International Confex will now be taking place on 1st and 2nd September…
On Thursday 22nd July, Identity was announced as a finalist for the Agency of the Year category at the C&IT…
We are delighted to announce that Identity has embarked on a commercial partnership with Balls for Brains. Balls for Brains…
Well before Covid-19, Identity was carefully tracking the evolution of events and providing clients with increased digital integration in the…
Identity Glasgow Site Visit Photography It’s hard to succinctly convey the true scale and challenge of delivering COP26. For those…
The Conference News Agency Awards takes place annually bringing together influential and prolific event agents to recognise the amazing achievements…
Sam Southon, Sales and Marketing Manager This Summer has seen the return of live events following the Covid-19 pandemic and…
On Monday 28th June, the shortlist for the micebook V Awards was announced, with Identity shortlisted for not one, but…
Secure, focused, collaborative. Three things that flood you with a head rush of excitement, the moment you step foot on…
Pride Month is celebrated every June as a tribute to those who were involved in the Stonewall Riots. Whilst traditionally…
Fresh from the success of the G7 Summit in Cornwall, there are more exciting projects in the pipeline for Identity.…
https://vimeo.com/558457397 Tower Bridge; Borough Market; The Shard; Identity. For over 20 years Identity has been independently and proudly positioned by…
Identity is strongly committed to sustainability and to leading the way in delivering exemplary, world-class sustainable events through managing environmental,…
2021 presents a unique opportunity to drive change and build a more sustainable future as ‘normal’ life returns. The events…
What does the return of live events look like from an attendee perspective and how has event etiquette changed compared…
The 47th G7 Summit will be delivered by events agency Identity. Following a competitive tender process, the Foreign and Commonwealth…
Exercise can contribute towards a healthy lifestyle, improve mental health and provide a great way to switch off from work…
How can online communities increase customer touchpoints and generate revenue in both virtual and live event spaces? Sophie Ahmed from…
How has the pandemic created unique opportunities for events agencies to reposition and re-build their business strategies from pitch through…
