RAF CMD Activation
Tactile digital experience
Client
RAF
Services
Creative
Strategy
Digital content
Experiential
Production
Project manangement
Command, Mission, Deploy (CMD) is a highly innovative custom-built gaming platform designed to attract and engage potential recruits by giving them a taste of eight in-demand roles in the RAF.
The platform features: Eight challenges covering Engineering, Intelligence, Cyber, Logistics, Air, Operations, Security & Resilience, Air Crew, and Medical.
A robust flight case features a screen, media player and physical switches, knobs and dials.
Battery-powered, completely portable, runs for eight hours.
Key facts
Custom-built, digital & physical platform.
Groundbreaking user interface design through tactile controllers.
Unique gameplay and content created.
Major attractor at RAF events.
Expandable with additional games.
