Identity brought a new dimension to the show in our second year of delivering London’s New Year’s Eve event.​

For the first time, a spectacular drone display was delivered over the River Thames connecting with the fireworks on the London Eye. The drones and pyrotechnics combined once again with stunning special effects, lighting design and a bespoke soundtrack, our creative direction of this game-changing celebration showcased the city’s diversity, united under one message to the world: “London a Place for Everyone”. ​

We expertly managed ticketing, welfare and people flow, ensuring the safety of the public, all crew and volunteers and setting a world-class standard for this new era of mass participation events.