The Athena Challenge is an online digital platform designed to excite and engage, early-stage potential recruits for the Royal Navy.

Designed by IDENTITY to provide a fun and interactive experience of what life could be like, it shows users they may already have some skills and competencies that are relevant for a career in the Royal Navy.

Grounded in contemporary audience research The Athena Challenge’s Avatar builder was designed to directly appeal to a diverse audience particularly Female and Ethnic Minorities, whilst still attracting the Core audience through a series of gamified tasks.