Reaching the Last Mile

Moments of reflection

Reaching the Last Mile stage with speakers

Client

Reaching the Last Mile

Services

Delivery

Sustainability

Digital creation

Creative content

Reaching the Last Mile (RLM) is a philanthropic initiative, who in partnership with the Bill & Melinda Gates Foundation, partnered with Identity to deliver the RLM forum during COP28’s ‘Health Day’. The RLM forum spanned the highly secure and restricted Blue zone, and the regulated Green zone, presenting significant challenges when balancing security measures with the seamless flow of the event. ​

Identity’s background in delivering events for heads of state, influential representatives, and a-list celebrities, informed our approach to managing this logistically complex forum.  We integrated 1.5 hours of content into the event programme, including poetry readings, an entirely unique music score, and several animations, to offer attendees a much-needed pause for thought.  These moments of reflection provided space for the information to resonate with the audience, amplifying the overall impact of the event. 

Performers at the Reaching the Last Mile Forum 2023 at Al Waha Theatre during the UN Climate Change Conference COP28 at Expo City Dubai on December 3, 2023, in Dubai, United Arab Emirates. (Photo by COP28 / Christopher Edralin)

Key facts

$770 million raised for the initiative.

High-level Moment & Awards: 900 VVIP gathered to reflect on the successful delivery.

A VVIP reception was held.

Group photo of His Excellency Dr. Sultan Al Jaber, COP28 President, Chris Hohn, HH Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs, UAE , Bill Gates, Samia Suluhu, President of Tanzania and HE Reem Al Hashimi, UAE Minister of State for International Cooperation and other attendees at the Reaching the Last Mile Forum 2023 at Al Waha Theatre during the UN Climate Change Conference COP28 at Expo City Dubai on December 3, 2023, in Dubai, United Arab Emirates. (Photo by COP28/Christopher Edralin)
Health and Relief, Recovery and Peace RLM - Bill Gates Speaking
Performers onstage at the Reaching the Last Mile Forum 2023 at Al Waha Theatre during the UN Climate Change Conference COP28 at Expo City Dubai on December 3, 2023, in Dubai, United Arab Emirates. (Photo by COP28 / Mahmoud Khaled)

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