IDENTITY partnered with Siemens to deliver multiple activations at the world-renowned Goodwood Festival of Speed. Held over three days, the event draws an audience of 200,000 people.​

We used this high-profile opportunity to showcase a totally new technology for Goodwood: the Siemens Hydrogen Fuel Cell, an off-grid power source that offers a cleaner, greener future for festivals and events. ​

Our activations attracted high-levels of audience engagement and positive media coverage including from Sky News.